Reinhold
Development Services
Internet
Marketing, E-Commerce & Web Design
Over ten years ago,
I immersed myself in this new Internet web design culture, became intrigued
and soon was committed to learning the business. While I had 30 years
of "brick and mortar" marketing and small business experience,
I set that aside to focus on learning the peculiarities of this new and
different business environment.
At times I felt like
the primary rule of survival comes from Alice in Wonderland - "You
got to run fast just to stay in the same place." Yet also like Wonderland,
the rules seem to always be changing. This technology is so new and in
a continual state of improvement, that real wisdom has a hard time getting
a foothold. What was smart E-marketing practice six months ago can be
a total waste of time today.
The "Surreal"
world of E-business and E-marketing. The Dot-Com implosion of 2001
brought reality back into Internet E-business. The message that the old
rules of business didn't apply seems now to have come from the Psychic
Friends Network. Building volume without profit doesn't work after all
and creating a beautiful "field of dreams" with the expectation
that the business will magically appear is the stuff of Hollywood - but
not business or professional practice reality.
Also responding to
the reality that the bottom line is important are the fact of various Search Services
and Directories like Yahoo, MSN Search, Alta-Vista, Google are struggling
to find viable formulas for profitability and have changed their attitude
about the value of giving away something for "free." So the
heretofore "free" List Your Site service rapidly disappeared to be replaced by a fee system. In that *new* Internet
world of making a profit (in this quarter rather than this decade), it
is now "pay to play" that dominates. All the survivors in the
Search Engine and Search Directory meltdown are experimenting with various
forms of pay per click, pay per view, pay for inclusion. But since nothing seems to stay the same, this too passed and various free and more complex systems are being offered to assist in getting your website listed on the WWW.
In the earlier
days of Internet Marketing it was possible to build a terrific web site
and then wait for the surfing public to beat a path to your door. Never
more. Now many, many things must be done 'right' to have a chance of grabbing
your share of the market (putting aside the rather sticky issue of making
money off that share!).
Among them is relationship-building.
Remember back in the
early 1990s when everybody was "networking" to get a better
job or "networking" to build a client base, etc.? Well networking
in a more literal sense is also vital to Internet marketing success (and
people skills in establishing these networks are important too.) We are
discovering that skill in crafting value-added partnerships across the
Net is a key element to success. My sense is that this is one piece of
advise that won't change . . . as it mirrors business (with some special
twists) in the "brick and mortar" world.
Internet
Marketing, E-Commerce & Web Design Capabilities
My
Special Skill Set. Integrating
and synthesizing are major themes of how I approach my job as an Internet
marketer and Web builder. Elements of this integration are: insights from
my 30 years of business and professional practice experience, recent developments
in the Internet marketing world, a bit of forecast where the Internet
is going, and your business needs and goals. How this all translates into
the work I do is a bit more difficult to specify - yet I know it plays
a role in the overall results. My point is that I see doing a good job
as quite a bit more than employing the technical skills of computer programming,
graphic design, web architecture, etc.
Yet technical skill
is also important to delivering quality to my customer. So let me list
a few that I've acquired.
- Writing.
I've been a newsletter editor, an author of articles, written many procedure
manuals, authored training material and have written a fair amount of
advertising copy. In short, I can do more than just key-in text. I can
edit your material used in other media or take your general ideas and
generate 'original' copy for your review.
- HTML (Web) Code.
Like many web designers I use an authoring program that writes the code
needed (in my case, its Macromedia Dreamweaver) to build and design
web pages. Yet I learned my craft the hard way - writing basic HTML
code, without using an authoring program. I believe it is important
to be able to read and write basic HTML code to make sure your web pages
are efficient and work properly.
- Graphic Design.
While not a professionally trained graphic designer, I have and use
a full set of graphic design tools - from both Adobe and Corel. I am
enjoying getting reacquainted with art and design - an avocation from
my youth that I abandoned when the time came to invest in education
to-earn-a-living.
- Search Engine
Optimization is a discipline in itself. People skilled in these
techniques need to learn to write for two quite different audiences:
the humans who will read and react to your 'stuff' and the 'robots,
spiders & crawlers' sent around by Search Directories and Search
Engines to spider your site for their databases.
- Other technical
credentials include being able to write and use Java-script and
a working familiarity with CGI scripts. I am E-commerce literate
and have experience designing for and working with shopping cart systems.
I see this broad skill
set as allowing me to cover many bases for a client - reducing the need
of coordinating a cast of specialists and the inherent disconnects that
this brings. However, I also appreciate the craftsmanship of a true specialist
and willingly yield to their involvement. In this case, my more advanced
knowledge of the particular craft allows me to better integrate that specialist's
contribution into the overall plan.
Web design, redesign and
maintenance fees
OK, enough sales talk.
How much does it cost? Below is my basic fee structure.
Fees* |
- Minimum project setup/layout
- $1200
(Also includes up to 15 hours design/development
time)
- Additional Design Time - $70 per
hour
(An good rule of thumb per page cost is $150)
- Adding new pages, redesign, and
site maintenance - $70 per hour, minimum time is $20..
*
As of 02/01/08 - Prices subject to change
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Independently Hosted
Page with Proprietary Name
If you already have a domain name
but want help developing your site or you would like help getting a domain
name, building your site and acquiring a site host, we would be happy
to help you. The Fee structure above would apply. However because the
project size and complexity can vary widely, I will be happy to give you
an estimate of costs after we have talked about your needs and interests
(such consultation will be "complimentary" of course).
To give you some idea of costs, here's some
numbers to crunch. Registering your name will cost you $70 (good for two
years). Site hosting (essentially leasing "office" space on
a server) will be about $15 -$30 per month. [A site hosting provider we
like is Earthlink
] Developing and building your site: a good rule of thumb is $150 a page
(i.e. a five page site would cost $750). Once your site is developed,
you have to maintain it yourself or hire someone to keep it updated with
fresh material and an occasional makeover. [Our basic maintenance service
begins at $120/year] So even for a modest site, a minimum of a $1000 will
be needed for your first year, with somewhat less than that in succeeding
years.
Here are three professional services clients
with proprietary name sites. All three sites were built from the ground
up in consultation with the client. All are hosted by Earthlink.net:
Naturally, an e-commerce or e-tailing site
like www.Wisconsinmade.com will cost a good deal more than the above estimates.
If you are willing to live within some standardized restrictions, many
hosting and application service provider organizations offer various levels
of leased "plug-in" systems you can add to your site for a reasonable
cost. Then as your needs expand, you can upgrade or eventually build your
own shopping cart system that meets your exact requirements.
Here's a couple of recent non-e-commerce client websites as examples. The first one is a work in progress and will evolve into some e-commerce applications involving the sale of sheet music. The second site is a family produce farm website that will undergo only minor editorial changes from time to time. The third site, promoting unique and elegant wedding cakes, is a quasi-e-commerce site that will eventually refer into a shopping cart website.
Personal or Basic Professional
Practice Home Page
A limited amount of site space is
available within the Personality Pathways site to accommodate personal
or business practice home pages. This is available at a substantial savings
over independent hosting with a registered proprietary name. The tradeoff's
are: 1) the size of the site is limited to 400 kb, 2) the chosen name
of the site must also contain the PersonalityPathways prefix (example:
Clinical Psychologist Stephanie Whiting's professional practice website URL is www.PersonalityPathways.com/whiting
and 3) there is a slight disadvantage in search engine marketing from
not having an entirely independent site.
Yet this route is a very economical entré
to the Web. Later, you can convert to a proprietary site should the budget
and determination be there.
Fees* |
- Basic Site setup/layout
- $600
(Also includes up to 7 hours site design
time)
- Additional Site Design Time -
$70 per hour
(Most basic setups have required from 0 - 2 additional hours)
- Site Hosting - $60 per 6 months
- Adding new pages, redesign, and
site maintenance - $50 per hour, minimum time is $15 or 15 minutes.
- A monthly
site maintenance contract -
$60 per 6 months.
First 15 minutes per month complimentary. Any time over first
fifteen minutes will be booked at the discounted rate of $50
per hour.
- If you
are MBTI qualified and otherwise meet the qualifications, a
complimentary 6 month listing in the Type
Practitioner's Network to help generate traffic for your
new site.
* As of 02/01/08 - Prices subject to change
|
Assistance Marketing & Maintaining
Your Site
Designing and developing your own
site, yet feel you might benefit from some technical assistance? Your
site is up and running but now that you've built "your field of dreams"
they don't seem to be coming? You are not sure how to increase traffic?
Your site is on the web, but now the demands of your business have caused
you to neglect regular site maintenance?
These are just some of the challenges in
effectively marketing on the web that we'd be happy to assist with. We
welcome a partnership with do-it-yourself projects, can provide tips on
optimizing your site, and other ways to make your site realize the potential
that is there to connect with others via the world wide web.
Fees* |
- Initial Consultation - No
charge
Invite
me to visit your site and I'll give you an idea of how I could
help expand your Internet impact.
- Minimum initial project engagement
- $1200
- Copywriting, SEO & other
technical assistance - $70 per hour
- Ongoing Support Contract - $3000 minimum per year.
Time billed at discounted rate
- $50 per hour
* As of 02/01/08 - Prices subject to change
|
I would enjoy handling your inquiry into
the particulars of how we might help promote your business, professional
practice or consulting interests over the World Wide Web.
Ross Reinhold
Mt. Horeb, Wisconsin
608/437-5069
ross@personalitypathways.com
Go
here for a more complete biography on Ross
What is your MBTI? Myers Briggs Personality Test
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