web site development and marketing
Internet & Web marketing: web copy writing, web site optimization, and search engine positioning consulting.
E-commerce web site consulting, design & maintenance
Madison, Wisconsin

Reinhold Development Services

Internet Marketing, E-Commerce & Web Design
Over ten years ago, I immersed myself in this new Internet web design culture, became intrigued and soon was committed to learning the business. While I had 30 years of "brick and mortar" marketing and small business experience, I set that aside to focus on learning the peculiarities of this new and different business environment.

At times I felt like the primary rule of survival comes from Alice in Wonderland - "You got to run fast just to stay in the same place." Yet also like Wonderland, the rules seem to always be changing. This technology is so new and in a continual state of improvement, that real wisdom has a hard time getting a foothold. What was smart E-marketing practice six months ago can be a total waste of time today.

The "Surreal" world of E-business and E-marketing. The Dot-Com implosion of 2001 brought reality back into Internet E-business. The message that the old rules of business didn't apply seems now to have come from the Psychic Friends Network. Building volume without profit doesn't work after all and creating a beautiful "field of dreams" with the expectation that the business will magically appear is the stuff of Hollywood - but not business or professional practice reality.

Also responding to the reality that the bottom line is important are the fact of various Search Services and Directories like Yahoo, MSN Search, Alta-Vista, Google are struggling to find viable formulas for profitability and have changed their attitude about the value of giving away something for "free." So the heretofore "free" List Your Site service rapidly disappeared to be replaced by a fee system. In that *new* Internet world of making a profit (in this quarter rather than this decade), it is now "pay to play" that dominates. All the survivors in the Search Engine and Search Directory meltdown are experimenting with various forms of pay per click, pay per view, pay for inclusion. But since nothing seems to stay the same, this too passed and various free and more complex systems are being offered to assist in getting your website listed on the WWW.

In the earlier days of Internet Marketing it was possible to build a terrific web site and then wait for the surfing public to beat a path to your door. Never more. Now many, many things must be done 'right' to have a chance of grabbing your share of the market (putting aside the rather sticky issue of making money off that share!).

Among them is relationship-building.

Remember back in the early 1990s when everybody was "networking" to get a better job or "networking" to build a client base, etc.? Well networking in a more literal sense is also vital to Internet marketing success (and people skills in establishing these networks are important too.) We are discovering that skill in crafting value-added partnerships across the Net is a key element to success. My sense is that this is one piece of advise that won't change . . . as it mirrors business (with some special twists) in the "brick and mortar" world.

Internet Marketing, E-Commerce & Web Design Capabilities

My Special Skill Set. Integrating and synthesizing are major themes of how I approach my job as an Internet marketer and Web builder. Elements of this integration are: insights from my 30 years of business and professional practice experience, recent developments in the Internet marketing world, a bit of forecast where the Internet is going, and your business needs and goals. How this all translates into the work I do is a bit more difficult to specify - yet I know it plays a role in the overall results. My point is that I see doing a good job as quite a bit more than employing the technical skills of computer programming, graphic design, web architecture, etc.

Yet technical skill is also important to delivering quality to my customer. So let me list a few that I've acquired.

  • Writing. I've been a newsletter editor, an author of articles, written many procedure manuals, authored training material and have written a fair amount of advertising copy. In short, I can do more than just key-in text. I can edit your material used in other media or take your general ideas and generate 'original' copy for your review.
  • HTML (Web) Code. Like many web designers I use an authoring program that writes the code needed (in my case, its Macromedia Dreamweaver) to build and design web pages. Yet I learned my craft the hard way - writing basic HTML code, without using an authoring program. I believe it is important to be able to read and write basic HTML code to make sure your web pages are efficient and work properly.
  • Graphic Design. While not a professionally trained graphic designer, I have and use a full set of graphic design tools - from both Adobe and Corel. I am enjoying getting reacquainted with art and design - an avocation from my youth that I abandoned when the time came to invest in education to-earn-a-living.
  • Search Engine Optimization is a discipline in itself. People skilled in these techniques need to learn to write for two quite different audiences: the humans who will read and react to your 'stuff' and the 'robots, spiders & crawlers' sent around by Search Directories and Search Engines to spider your site for their databases.
  • Other technical credentials include being able to write and use Java-script and a working familiarity with CGI scripts. I am E-commerce literate and have experience designing for and working with shopping cart systems.

I see this broad skill set as allowing me to cover many bases for a client - reducing the need of coordinating a cast of specialists and the inherent disconnects that this brings. However, I also appreciate the craftsmanship of a true specialist and willingly yield to their involvement. In this case, my more advanced knowledge of the particular craft allows me to better integrate that specialist's contribution into the overall plan.

Web design, redesign and maintenance fees
OK, enough sales talk. How much does it cost? Below is my basic fee structure.

  •  Minimum project setup/layout - $1200
    (Also includes up to 15 hours design/development time)

  • Additional Design Time - $70 per hour
    (An good rule of thumb per page cost is $150)

  • Adding new pages, redesign, and site maintenance - $70 per hour, minimum time is $20..

* As of 02/01/08 - Prices subject to change

Independently Hosted Page with Proprietary Name
If you already have a domain name but want help developing your site or you would like help getting a domain name, building your site and acquiring a site host, we would be happy to help you. The Fee structure above would apply. However because the project size and complexity can vary widely, I will be happy to give you an estimate of costs after we have talked about your needs and interests (such consultation will be "complimentary" of course).

To give you some idea of costs, here's some numbers to crunch. Registering your name will cost you $70 (good for two years). Site hosting (essentially leasing "office" space on a server) will be about $15 -$30 per month. [A site hosting provider we like is Earthlink ] Developing and building your site: a good rule of thumb is $150 a page (i.e. a five page site would cost $750). Once your site is developed, you have to maintain it yourself or hire someone to keep it updated with fresh material and an occasional makeover. [Our basic maintenance service begins at $120/year] So even for a modest site, a minimum of a $1000 will be needed for your first year, with somewhat less than that in succeeding years.

Here are three professional services clients with proprietary name sites. All three sites were built from the ground up in consultation with the client. All are hosted by Earthlink.net:

Naturally, an e-commerce or e-tailing site like www.Wisconsinmade.com will cost a good deal more than the above estimates. If you are willing to live within some standardized restrictions, many hosting and application service provider organizations offer various levels of leased "plug-in" systems you can add to your site for a reasonable cost. Then as your needs expand, you can upgrade or eventually build your own shopping cart system that meets your exact requirements.

Here's a couple of recent non-e-commerce client websites as examples. The first one is a work in progress and will evolve into some e-commerce applications involving the sale of sheet music. The second site is a family produce farm website that will undergo only minor editorial changes from time to time. The third site, promoting unique and elegant wedding cakes, is a quasi-e-commerce site that will eventually refer into a shopping cart website.

Personal or Basic Professional Practice Home Page
A limited amount of site space is available within the Personality Pathways site to accommodate personal or business practice home pages. This is available at a substantial savings over independent hosting with a registered proprietary name. The tradeoff's are: 1) the size of the site is limited to 400 kb, 2) the chosen name of the site must also contain the PersonalityPathways prefix (example: Clinical Psychologist Stephanie Whiting's professional practice website URL is www.PersonalityPathways.com/whiting and 3) there is a slight disadvantage in search engine marketing from not having an entirely independent site.

Yet this route is a very economical entré to the Web. Later, you can convert to a proprietary site should the budget and determination be there.

  •  Basic Site setup/layout - $600
    (Also includes up to 7 hours site design time)

  • Additional Site Design Time - $70 per hour
    (Most basic setups have required from 0 - 2 additional hours)

  • Site Hosting - $60 per 6 months

  • Adding new pages, redesign, and site maintenance - $50 per hour, minimum time is $15 or 15 minutes.

  • A monthly site maintenance contract - $60 per 6 months.
    First 15 minutes per month complimentary. Any time over first fifteen minutes will be booked at the discounted rate of $50 per hour.

  • If you are MBTI qualified and otherwise meet the qualifications, a complimentary 6 month listing in the Type Practitioner's Network to help generate traffic for your new site.

* As of 02/01/08 - Prices subject to change

Assistance Marketing & Maintaining Your Site
Designing and developing your own site, yet feel you might benefit from some technical assistance? Your site is up and running but now that you've built "your field of dreams" they don't seem to be coming? You are not sure how to increase traffic? Your site is on the web, but now the demands of your business have caused you to neglect regular site maintenance?

These are just some of the challenges in effectively marketing on the web that we'd be happy to assist with. We welcome a partnership with do-it-yourself projects, can provide tips on optimizing your site, and other ways to make your site realize the potential that is there to connect with others via the world wide web.

  • Initial Consultation - No charge
    Invite me to visit your site and I'll give you an idea of how I could help expand your Internet impact.

  •  Minimum initial project engagement - $1200

  • Copywriting, SEO & other technical assistance - $70 per hour

  • Ongoing Support Contract - $3000 minimum per year.
    Time billed at discounted rate - $50 per hour

* As of 02/01/08 - Prices subject to change

I would enjoy handling your inquiry into the particulars of how we might help promote your business, professional practice or consulting interests over the World Wide Web.

Ross Reinhold
Mt. Horeb, Wisconsin

Go here for a more complete biography on RossPersonality Pathways: Myers Briggs & MBTI applications to personality development

What is your MBTI? Myers Briggs Personality Test



Link to Personality Pathways

roscoe's pages MBTI & Personality Type Consultants Web Design & Marketing by Reinhold Development